Change hearts and minds with the power of story.
Our Film For Purpose initiative is designed for collaboration between filmmakers and purpose-driven organisations. If you want to bring about transformation in the lives of your people, telling a great story could be your key to change. Let us bring your purpose to life on screen, and touch hearts to change minds.
Organisations typically come to us with a problem, a project, or a purpose in mind.
Then we craft a film that will inspire, inform and educate.
[Where to use Film for Purpose]
Awareness Campaigns
Customer Acquisition
Hiring & Onboarding
Community Engagement
Internal Communications
Learning Design
People & Culture
Impact & Change
Training & Qualifications
[Format]
Scripted
Our scripted films are precisely that: crafted with a written script that aligns with your core purpose. We start by understanding the heart of what you aim to communicate, then develop a script that brings this to life through film. This approach is suited for stories that benefit from fictionalisation, allowing us to construct narratives with emotional depth and introduce audiences to perspectives of invented characters. For an example of our work in this area, view our Scripted Short Film: “Finding Sergeant.” Below, you can see the types of Scripted films we can produce.
documentary
Our documentaries focus on real-life stories and factual content. We begin by identifying the key message or issue you wish to highlight, then capture authentic footage and interviews that reflect the reality of the subject. This format is ideal for conveying actual events, showcasing real people’s experiences, or exploring significant issues without the need for fictionalisation. Documentaries provide a direct window into the subjects they cover, offering viewers genuine insight and understanding. For an example of our documentary work, you can watch “Ice Ball.” Below, explore the types of Documentary films we can create.
/ IMPART EXPERIENCE
/ INSTILL CULTURE
/ SHARE HISTORy
/ ADVOCATE ISSUES
/ TELL REAL STORIES
/ CELEBRATE SUCCESS
[Stage one]
DISCOVERY
Identifying the Heart of Your Purpose
We begin by understanding your mission, goals, and the message you wish to convey, setting the foundation for your film. We do this through a discovery call, a questionnaire, and a creative development session.
[Stage two]
DEVELOPMENT
Crafting the Story Concept
Our team collaborates with your subject matter experts to develop a creative concept that aligns with your objectives and resonates with your intended audience. Confirm your package and deliverables at this stage, and we’ll present you with a proposal you can use to get a greenlight.
[Stage THREE]
SCRIPTING & SCHEDULING
Bring the Concept to Life
For scripted projects, we write the screenplay; for documentaries, we outline the main narrative and interview questions with a plan for what we need to capture. Scripts & plans are reviewed by you and your subject matter experts, to make sure we’re hitting the mark.
[Stage FOUR]
PRE-PRODUCTION
Planning for Production
This phase involves casting, location scouting, scheduling, and all logistical preparations necessary to ensure a smooth production.
[Stage FIVE]
PRODUCTION
Capturing the Story
Our production team films your story, capturing high-quality footage that brings the narrative to life, whether through scripted scenes or documentary interviews or observational filming.
[Stage SIX]
POST-PRODUCTION
Editing, Sound, Colour & Music
In post-production, we edit the footage, add music, sound effects, and visual effects if needed, and colour grade to enhance the visual storytelling. We bring the edit to you for review at the ‘rough cut’ stage, to make sure we’re delivering on the purpose.
[Stage SEVEN]
DELIVERY
Your Film, Ready to Reach People
The final film(s) are delivered to you, ready for distribution. We can also provide guidance, strategy and assets to maximise the reach and impact of your film.
[Frequently asked questions]
How do I know if “Film For Purpose” is right for my organisation?
How do I know if “Film For Purpose" is not the right fit?
Where can we use “Film For Purpose”?
Do I need experience in making films?
Can't we just produce the film ourselves?
Can’t I just make a powerpoint?
Is the investment worth it?
Can we get you to produce other video work for us?
